Sprint needed a sales video to play at NASCAR races. Fans would stand in a Sprint-themed room to view it, then listen to a live sales pitch. Eight screens lined the walls, surrounding the fans. So we created a singular, simultaneous experience using every screen:

THE NOW NETWORK - NASCAR

For Sprint's NASCAR site, we created a series of playful widgets that aligned with the larger brand campaign. They all reflected a measure of things happening "now."

Recognition: One Show Interactive

THE NOW NETWORK - DRIVER MATCH

For one of the page's more in-depth widgets, we created an interactive Q&A session that matched fans with their perfect driver. The game received extensive blog coverage and made over 150,000 matches.

It asked silly questions like, "Which is the worst paint job?" Tie-dye being one option:

What animal would you want riding shotgun?

If guinea pigs could sing, what genre would they sing? etc. 

User answers were matched with those of actual NASCAR drivers. 

THE NOW NETWORK - TRUE FAN TRIALS

NASCAR fans pride themselves on knowing everything about their favorite drivers. We put their knowledge to the test in a high-pressure, precisely-timed, online trivia game: