We wanted to give the new Jeep truck an attitude to match its name. The footage and themes from this film were adapted into a larger campaign of :30/:15 TVCs, :06 OLVs and social posts. 

The work sparked a 225% sales increase from the previous quarter. The campaign was then extended for three months beyond the initial plan.

 It's lovely to have an idea turned into a Superbowl spot.

 It's even better when it tops your client's favorite ad metric...