As the Creative Lead of Hershey's in-house agency, I've had the opportunity to spearhead work across the Hershey portfolio. From package design to TV campaigns, we work closely with brand teams to tackle every marketing touchpoint imaginable. Here are a few of the highlights so far...

KIT KAT NEVER-ENDING BOWL

For a Halloween PR stunt, we created a "magical" bowl of Kit Kats that endlessly refills itself. Bringing childhood trick-or-treat fantasies to life.

The idea generated 2 billion impressions, including an appearance on late-night TV:

It blew-up on Tik Tok, this one video generating 3 million views and over 200K likes:

REESE'S POPCORN

There are times when we're faced with delivering quality work at a very low budget. For Reese's Popcorn launch, some scrappy agency partners helped us craft something that blew away the brand team. 

FULFIL BARS CAMPAIGN

For Fulfil's first campaign, our in-house shop proudly pitched against notable outside agencies. We won the pitch, crafting work that gives Fulfil a fresh message in the protein bar category.

REESE'S SECRET STASH BAG

For another PR stunt, we made a custom trick-or-treat bag, with a hidden compartment for your Reese's.

The idea generated 1 billion impressions.

TWIZZLERS RADIO

This in-house spot was honored as a Finalist at the Radio Mercury Awards: