As a new CD on Allstate, our first assignment was a one-night fire drill to refresh their retail broadcast campaign (featuring spokesman Dennis Haysbert). The campaign ran for eight years. Not bad for one night.

We got to play with the Mayhem character, creating this for the Good Hands Roadside Assistance program:

This auto dealership poster campaign promoted Allstate's aftermarket protection.

RIDER RISK MAP 

Motorcyclists experience a unique set of dangers on the road. So we developed a Facebook app that lets them flag road hazards for each other. Riders have added thousands of flags to the map. 

For the Allstate Sugarbowl Fan Tent, we created an innocent-looking photobooth where Mayhem "photobombs" your printouts. We heard the line at the booth was really long.

ALLSTATE HOME INSURANCE

We crafted a consumer/CRM push that offered exclusive alerts and expert tips for policyholders.