Being a part of this campaign's heyday was well worth the "Are you insane?!" move to Vegas from NYC.
Recognition: One Show, Communication Arts Annual, National Addys, AICP, 2x Adweek Best of the Year
We developed this retail campaign to promote Vegas' dining and shopping.
This was a scratch-off magazine ad.
Here's a version with all the boxes scratched off:
Fun fact: The ad above was featured and humorously discussed on The View.